Auto Industry

They say it was the Osamu Suzuki magic that transformed India’s automobile industry in 1981 with the setting up of Maruti Udyog Ltd (now Maruti Suzuki India Ltd) in India. That’ not fiction, it is a fact. The man be...

Even though reports suggest that Groupe PSA would be using the iconic ‘Ambassador’ name for its electric vehicles in India in the future, there was no official confirmation on it during the unveiling of the Citroen ...

Within three weeks of announcing a tie up with the PSA Peugeot Group of France , the CK Birla Group has announced that Hindustan Motors Ltd, the manufacturer of the iconic Ambassador car, has executed an agreement w...

Maruti Suzuki India Limited set a new milestone by becoming the only car manufacturer in India to roll out its 15 millionth car. The 15 millionth car, a DZire VDi (Chassis No. MA3FJEB1S00740865) rolled out from the ...

Interview with Dharmesh Arora , President & CEO, President Automotive, Schaeffler India Dr Robert Felger , Senior VP Product & Marketing, Business Division Automotive Aftermarket, Schaeffler Automotive Aftermarke...

. Our product is a low involvement grudge product. There is hardly an involvement when it comes to purchase of a battery and the grudge is because you are forced into buying a battery whether you like it or not. ...

We are organising motorsports activities to promote the talent in the country and also to enhance the brand equity of our company. This is because when you promote any talent, it has a positive rub-off effect on the...

Interview with Mayank Pareek, Managing Executive Officer (Marketing & Sales), Maruti Suzuki India Ltd.

In the brand tracks we do, there is this question of how people perceive us on the technology front. There was this time around 1997-98 till around 2003 where our score on technology actually came down. When Marut...